Maximum Publicity Package - Preliminary Questionnaire For Clients Dear Client, My team and I look forward to helping you land as much publicity as possible. To help us serve you best, we need to get to know you, so please complete this questionnaire and save it in Word or Text format with your name in the file name (e.g. Mary Smith Maximum Publicity Client.doc”). Once completed, please email it to ClientQuestionnaire@steveharrison.com Once we receive your questionnaire, our team will be in touch to schedule the next step - usually a phone appointment with a Publicity Consultant. Questions? Contact us at custservice@steveharrison.com or call 484-472-6301 All the best, Steve Harrison + + + + QUESTIONS FOR YOU ++++++++++++ 1. What is your first and last name? 2. Where do you live (e.g. city/state, province or country)? 3. Best email address: 4. Best phone number: 5. Website address (if any): 6. Facebook profile URL (if any): 7. Linked in profile (if any): 8. Are you ready now to begin the process of getting publicity? If not, when do you expect to be ready? 9. What do you want to get publicity for? A book? Business? 10. If you’re promoting a book, what is the name of it and in 2 or 3 sentences what is it about? 11. Is the book out not? If not, do you have a publication date set? 12. If your book is listed on Amazon? If so, what is the web address? 13. One of the things we find that works really well is if a client has a strong personal story. What led you to write your book (or create this product) you're promoting? Do you have a personal story that inspired you to write it? 14. Besides getting interviews on radio/TV and podcasts, what is your objective in working with us? What are you hoping will occur as a result of this publicity? 15. Are there particular types of radio/TV shows and podcasts on which you’d like to be intereviewed? (e.g. Paleo nutrition shows, small business programs, etc)? 16. What would you like to talk about on radio/TV and podcasts? If someone were to ask, “What qualifies you to talk about your topic,” what would you say? How many people have you helped? 17. Do you have any previous experience doing TV or radio? If so, how many shows have you appeared on? What national shows, if any? Have you been written up in your local newspaper or other newspapers or magazines? 18. When would your topic be timely? Are there daily events that occur in the news that you can tie into? Example: A stress expert can talk about rush hour traffic or road rage. 19. There are a lot of other people the media could interview about _____, what is it that you say that the others don’t say? 20. What opinion, belief, advice, or information do you have which is "counter-intuitive" for most people (i.e. Eating steak is the secret to losing weight or outsourcing jobs is good for America). Is there a common myth people believe that you can debunk? 21. Can you help people solve or avoid a serious problem? If so, how would you dramatize the problem on the air? Do you have any stories, facts, research, audio clips, video clips, props, you could use? Would you be willing to give away books for radio promotions and giveaways? 22. Anytime you can talk about a celebrity or movie in some way you’ll get a lot more requests for interviews. Does your topic relate in any way to famous people who are either dead or alive? (i.e. A vegetarian cook could mention that Tom Cruise and Sylvester Stallone are vegetarians). 23. What could you say or do that would really scare the heck out of people? 24. What could you do on a show that would make listeners laugh? 25. Are you open to discussing topics that may stray at least slightly from the topic of your book? Thanks for completing the questionnaire. That’s it for now! Please save this file in Word or Text format with your name in the file name (e.g. Mary Smith Maximum Publicity Client.doc”). Once completed, please email it to ClientQuestionnaire@steveharrison.com Copyright 2017 by Bradley Communications Corp. All rights reserved.